In 2008, Milda Mitkute was moving house in Lithuania and wanted to give away some clothes. So Justas Janauskas built a website to distribute clothes to friends, and Vinted was founded. Four years later a mobile app was launched which allows users to buy, sell or swap clothing and communicate on forums. The company quickly expanded into Germany and is now available in 20 countries, with plans to reach Finland later in 2023. It now has more than 1200 employees headed by CEO Thomas Plantenga. Or...| Business of Apps
Ecommerce marketplace app Shopee started life out as a customer-to-customer marketplace, in the same vein as eBay, but over the past few years has remodelled itself as a b2c marketplace. That switch to a b2c hybrid model has netted Shopee a lot of customers, especially in the Southeast Asia region where it is the most popular ecommerce platform by some margin. It also offers services in East Asia and Latin America. Shopee has managed to surpass Amazon and other ecommerce marketplaces in this ...| Business of Apps
Key Ecommerce App BenchmarksEcommerce App Retention RateEcommerce App Conversion RateEcommerce App Conversion Rate by CategoryEcommerce App Conversion Rate by RegionEcommerce App Conversion Rate by DeviceEcommerce App Cart Abandonment RateEcommerce App Add-to-Cart RateEcommerce App Average Order ValueEcommerce App Usage by DeviceEcommerce App Total Hours SpentMobile ecommerce is a huge and growing industry, responsible for over $3 trillion in global revenue. The apps that underpin this indust...| Business of Apps
Depop is a social ecommerce website that is primarily used by people selling worn, vintage or repurposed clothing. It has built out a loyal customer-base of 18 to 25 year olds in the UK and US. Launched in Italian startup incubator H-farm by Simon Beckerman, Depop became successful through word of mouth. Its first break was in the UK in the late-2010s, with vintage clothing shops already seeing more foot traffic than at any point in the past. Depop designed its app to be an Instagram for shop...| Business of Apps
Key China Ecommerce App StatisticsTop China Ecommerce AppsChina Ecommerce App RevenueAlibaba RevenueJD RevenuePinduoduo RevenueChina Ecommerce App GMVAlibaba GMVJD GMVPinduoduo GMVChina Ecommerce App UsersAlibaba UsersJD UsersPinduoduo UsersChina's ecommerce industry is the largest in the world, with some estimates placing it at three times the size of the United States and responsible for approximately 50 percent of all spending on retail apps. Part of this is due to China's enormous mobile ...| Business of Apps
Pinterest is an image search platform, which functions somewhat like an online mood board. Users pin images they like to boards. Images are uploaded by users, and can then be re-pinned by others. Pinterest was launched by Ben Silbermann, Paul Sciarra and Evan Sharp in 2010. Silbermann had previously worked in the advertising department at Google. Prior to Pinterest, Silbermann and Sciarra launched an app called Tote, which failed to gain traction. Launched on March 2010 to family and friends,...| Business of Apps
eBay is an e-commerce platform, at first only providing customer-to-customer auction services, expanding into business-to-consumer shortly afterwards. In the 2000’s, eBay went on a spending spree that saw it taking ownership of PayPal, Skype and Stubhub, although it has since relinquished ownership of all three businesses. It is one of the few success stories of the dot-com bubble, which eBay fought through after going public in September 1998. By 2001, it was considered the world’s larg...| Business of Apps
Chinese discount ecommerce app Temu has taken the United States and United Kingdom by storm, as the newest Chinese-based challenger aiming to saturate the market with products at under half the price of similar items on Amazon and other ecommerce stores. Temu, which is owned by Chinese ecommerce giant Pinduoduo, launched in the US in 2022 and in select European countries in 2023, offering a megastore of almost every conceivable item at a fraction of the cost. Like Wish and other discount stor...| Business of Apps
Amazon is one of the most recognisable brands in the world, and the third largest by revenue. It was the fourth tech company to reach a $1 trillion market cap, and a market leader in e-commerce, cloud, advertising, video streaming, and music streaming. Originally launched as an online bookstore in 1995, Amazon spent its first few years as a brokerage for other sellers, similar to eBay. However, founder Jeff Bezos always envisioned it would be an “everything store” and quickly added other ...| Business of Apps
