Depop is a social ecommerce website that is primarily used by people selling worn, vintage or repurposed clothing. It has built out a loyal customer-base of 18 to 25 year olds in the UK and US. Launched in Italian startup incubator H-farm by Simon Beckerman, Depop became successful through word of mouth. Its first break was in the UK in the late-2010s, with vintage clothing shops already seeing more foot traffic than at any point in the past. Depop designed its app to be an Instagram for shop...
