Search Engines - Moz
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The HTML hreflang attribute (commonly mistaken as a "tag") tells search engines what languages your content is written in to help same-language speakers find your content.| Moz
Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend. Overuse of…| Moz
Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines.| Moz
Sure, PageRank is older than Emperor Palpatine, but a lot of SEOs still use it as their primary metric for link research. Unfortunately, using PageRank exclusively to measure linkbuilding outcomes can yield results as ugly as the Emperor's face. Since Google updates PageRank so sporadically, you…| Moz
Harmful issues aren't always easy to spot. Our crawler digs through every corner of your site to find them and show you how to fix them. Enjoy peace of mind while Moz Pro hunts for issues that keep search engines from fully crawling your site. These alerts will ensure that you're the first to know…| Moz
With the Moz Pro all-in-one SEO tool suite, you get the insights you need to rank higher, convert more traffic, and drive measurable results. Try Moz Pro for 30-days risk-free. Take a free trial today.| Moz
Instantly check your keyword rankings with Moz's Rank Checker tool, complete with helpful keyword metrics like search volume and keyword difficulty.| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
Within SEO, link building plays an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. | Moz
Duplicate content is content that appears on the internet in more than one place. That "one place" is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you've got duplicate content.| Moz
The way your page is optimized has a huge impact on its ability to rank. The following are the top on-page ranking factors that can affect your website's search visibility: title tags, meta descriptions, on-page content, internal links, URL structure, header markup, alt text, etc.| Moz
If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.| Moz
An HTTP status code is a server response to a browser’s request. When you visit a website, your browser sends a request to the site’s server, and the server then responds to the browser’s request with a three-digit code: the HTTP status code. Common codes are: 1xx Informational requests, 2xx…| Moz
What Is Link Juice? How Is Link Equity Determined| Moz
Robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl & index pages on their website. The robots.txt file is part of the robots exclusion protocol (REP), a group of web standards that regulate how robots crawl the web, access and index content,…| Moz
Moz Pro is the do-it-all SEO software you need to help you rank higher, drive qualified traffic to your website, optimize your content, and run high-impact SEO campaigns. Start your free trial today.| Moz
MozBar is a free browser extension that helps you perform SEO research on the go. Quickly assess the strength and authority of any website, easily spot technical issues, and analyze any domain with this easy-to-use toolbar.| Moz
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed in SERPs and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
