Purpose is a spectrum, and a brand’s place and fluidity on that spectrum depend on many factors. Let’s take a look at five points along this spectrum to help marketers assess where their brands fall and what that means for how they move forward in a purpose-obsessed marketing landscape.| CMO Alliance
Ready to connect with CMOs and top-level marketing executives all over the world? Join our community for an exclusive space for CMOs to network, share experiences and insights, and seek advice directly from other CMOs.| CMO Alliance
I’m excited to share my learnings on a topic that is very near and dear to my heart: the blurring of the lines between B2B and B2C marketing.| CMO Alliance
Struggling to ensure the values you claim to support match what your organization actually does? Greg Ricciardi joined us to discuss why disingenuous brand purposes are harmful to brands, their customers, and society as a whole.| CMO Alliance
Today, more than ever before, consumers are shopping with their hearts and their wallets. They support brands whose values align with their own.| CMO Alliance