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The problem with purposewashing for CMOs and brands
https://www.cmoalliance.com/the-problem-with-purposewashing-for-cmos-and-brands/
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leadership
branding
consumer insights
brand strategy
Struggling to ensure the values you claim to support match what your organization actually does? Greg Ricciardi joined us to discuss why disingenuous brand purposes are harmful to brands, their customers, and society as a whole.
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