STP marketing (Segmentation, Targeting, Positioning ) is segmentation or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.| Express Analytics
Cloud analytics is a broad category that refers to all of the analytical techniques used to analyze data performed on a cloud. Benefits of Cloud Analytics 1. Cost 2. Quick Deployment 3. Simplicity 4. Efficiency.| Express Analytics
A customer behavior analysis uses actionable intelligence to improve retention. With the power of data analytics though, businesses are now able to predict consumer behavior by analyzing past purchases, search history, or even social media profiles.| Express Analytics
EA's Voice of Customer Analysis tool is the perfect solution for social listening, review analysis, a real understanding of your brand, emotion analysis, topic modeling, and keyword extraction.| Express Analytics
How Generative AI can Positively Impact Retail Stores| Express Analytics
"We offer Analytics Consulting, Big data analytics we bring together Data Engineering, proprietary AI accelerators & Consulting expertise to deliver advanced analytics solutions.| Express Analytics
AI in Customer Experience: Artificial intelligence (AI) tools are being used increasingly to enhance customer experience, boost loyalty of brand, customer engagement, increase retention, and interpret customer data in order to identify needs and preferences.| Express Analytics
Customer segmentation is a powerful strategy that helps you better understand your customer's needs and interests. Based on this, you can market your product or service.| Express Analytics
Sentiment analysis tells a brand or an enterprise what the world or the consumer feels about it. The sentiments could be positive, negative, or even neutral.| Express Analytics
Customer Personalization in e-commerce environment involves creating personal experiences by dynamically displaying content based on a customer’s browsing behavior, purchase history data, demographics, etc| Express Analytics
Prescriptive Analytics It is an area of business analytics (BA) that is devoted to determining the best course of action to be taken, given a specific set of circumstances or opportunities.| Express Analytics
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.| Express Analytics
Predictive analytics in marketing is an analysis that involves the prediction of potential scenarios using data. Contact our experts for help.| Express Analytics