Audience Strategy for Publishers and Associations | Clarke & Esposito
In today's digital world, audience-centricity is table-stakes for publishers and associations. Explore how to build an effective, data-driven audience strategy.| Clarke & Esposito
In today's digital world, audience-centricity is table-stakes for publishers and associations. Explore how to build an effective, data-driven audience strategy.| Clarke & Esposito
This article makes the case for applying systems thinking to submission and peer review systems (SPRSs) in journals publishing.| Clarke & Esposito
In this interview, we talk to change management expert Charlotte Talmage about how scholarly publishers and societies can more effectively manage change.| Clarke & Esposito
Campaign planning helps organizations create marketing efficiency and impact – reducing marketing fragmentation and building cross-functional alignment.| Clarke & Esposito
Open access has shifted publishers to B2C data-driven marketing with a focus on author experience. This requires new technologies and new ways of working.| Clarke & Esposito
