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From Digital to Data: Marketing Strategies and Technologies for the Next Era | Clarke & Esposito
https://www.ce-strategy.com/2023/09/from-digital-to-data-marketing-strategies-and-technologies-for-the-next-era/
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customer experience
presentations
open access
martech
audience engagement
first-party data
author experience
stm publishing
Open access has shifted publishers to B2C data-driven marketing with a focus on author experience. This requires new technologies and new ways of working.
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