Google recently announced the launch of their new open-source MMM software called Meridian. We break down both its features and limitations.| Recast
Meridian, Google’s open-source marketing mix model (MMM), is now available to everyone for better allocating marketing budgets.| Google
Should you throw your ad platform reporting out of the window and migrate to MMM? We cover how two different types of attribution work and how to get the best out of both worlds.| www.021newsletter.com