Chief Marketer, an online publication dedicated to providing marketing professionals with information on marketing strategies, tactics, and techniques for consumer and business-to-business brands, published the following article written by BPI President, Jim Kraus.| Buyer Persona Institute
The newly revised and expanded version of the groundbreaking new business book, Buyer Personas, provides a fresh look into understanding prospective customers’ buying decisions so they choose you rather than a competitor or the status quo.| Buyer Persona Institute
Creating an authentic Buyer Persona is pivotal in understanding your buyers' decisions — their goals, concerns, decision criteria, and journey. It informs how to best influence them towards choosing your solution over competitors or the status quo. While various methods exist for gathering the necessary insights none are as effective and insightful as conducting one-on-one interviews with recent buyers.| Buyer Persona Institute
