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Buyer Persona Institute
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BPI Announces 2nd Edition of Buyer Personas
https://buyerpersona.com/blog/2nd-edition-of-the-groundbreaking-business-book-buyer-personas
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buyer personas
The newly revised and expanded version of the groundbreaking new business book, Buyer Personas, provides a fresh look into understanding prospective customers’ buying decisions so they choose you rather than a competitor or the status quo.
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