I’m Andy Weiss, CMO of Ceipal, a talent software company, and I’m thrilled to dive into the art of data-driven storytelling with you| CMO Alliance
Change is a constant in marketing. Here are three ways marketing leaders can keep their teams on a steady course.| CMO Alliance
Marketing is fundamentally about forging human connections and relationships. What better way to achieve that than by structuring your brand storytelling around the archetypal character dynamics that have resonated across cultures and centuries of human storytelling?| CMO Alliance
During one of our events, marketing leaders shared their insights on leveraging data, understanding customer behavior, and crafting an impactful brand narrative.| CMO Alliance
Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it.| CMO Alliance
As pioneers in the field of marketing, it’s our duty to remain vigilant, examine, explore, and integrate innovations into practice, reaping the benefits of AI as much as possible.| CMO Alliance
People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument.| CMO Alliance