Buyers involved in an important purchase decision want to feel confident before they purchase. There are three things to consider.| Buyer Persona Institute
Learn how to develop effective buyer personas. Discover insights and tools to improve your marketing strategies and connect with buyers on a deeper level.| Buyer Persona Institute
Chief Marketer, an online publication dedicated to providing marketing professionals with information on marketing strategies, tactics, and techniques for consumer and business-to-business brands, published the following article written by BPI President, Jim Kraus.| Buyer Persona Institute
The newly revised and expanded version of the groundbreaking new business book, Buyer Personas, provides a fresh look into understanding prospective customers’ buying decisions so they choose you rather than a competitor or the status quo.| Buyer Persona Institute