Explore why integrating non-marketing factors like GDP growth and inflation into your Marketing Mix Modeling might not be the best strategy.| Recast
Internal metrics won't prove your MMM works. Learn how to validate models with real tests before making million-dollar budget decisions.| Recast
At Recast we believe that in order for our customers to get value out of Recast, the model needs to be correct. Here's how we validate it.| Recast
Learn how Recast configures the most rigorous MMM with deep business insights, validation checks, and iterative refinement.| Recast
