The rebranding of Cracker Barrel has been making headlines for the past few days and is being widely criticized on social media. After unveiling a new logo, the company faced significant backlash and ultimately decided to revert to its original design. The company's $700 million overhaul, which includes a new…| The Branding Journal
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. Explore what went wrong with New Coke and the branding lessons learned from this iconic marketing case.| The Branding Journal