tl;dr The martech landscape grew again since last year, up 9% to 15,384 solutions. While new AI natives continue to blossom, the previous generation is consolidating more. There's also an exploding 'hypertail' of custom software. We cover all of this and more in our new State of Martech 2025 report (free and ungated). Over 15 years ago, I tossed a bunch of martech logos on a slide to present the Rise of the Marketing Technologist| Chief Marketing Technologist
In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of 'composability' in martech stacks. Two of our most important findings, however, were the prioritization and adoption of foundational capabilities that are necessary for marketing to harness the full power of AI:| Chief Marketing Technologist
For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. It's obvious, right? By reducing the number of apps, you will save money, have a better user experience, and improve your governance control. The CFO's default answer to optimizing martech costs? Cut apps. The CIO's default answer to optimizing martech governance? Cut apps. Seems rational. But what if it wasn't necessarily true? Last week, on #MartechDay (May 7),| Chief Marketing Technologist
As Google Optimize has now completely shut down, check out 15 best a/b testing tools & software, split URL testing tools, and multivariate testing tools. Get more details about them.| Blog
To have your pitch not only heard but deeply felt by your target audience, ditch the solutions and benefits and lead with problems instead.| Cerebral Selling
Learn everything you need to know about the latest in enterprise marketing automation with our comprehensive step-by-step guide.| The CMO
This article makes the case for applying systems thinking to submission and peer review systems (SPRSs) in journals publishing.| Clarke & Esposito
A well-run Marketing Technology Evaluation (e.g., an RFI/RFP process) is crucial for selecting the best technology and ensuring adoption success.| Clarke & Esposito