Learn how to launch products that resonate with both B2B and B2C audiences with these expert strategies and actionable insights.| GTM Alliance
If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| GTM Alliance
Cecilia is the Content Lead for GTMA, writing on marketing tips and providing industry insights.| GTM Alliance
Picture this: You have an amazing product that could completely change how businesses operate. But here's the million-dollar question – how exactly will you do that?| GTM Alliance
If you hope to sell your product, you need to intimately understand your target customer and market. That’s where personas come in. In this article, we’ll explore why personas matter for GTM and how to leverage them for success.| GTM Alliance
You've poured your heart and soul into your new product. It's the perfect solution, ready to disrupt the industry. But launching it feels like navigating a maze – dead ends, confusing directions, and the constant question of whether you're on the right track. This is where partnerships come in.| GTM Alliance
We're taking a deep dive into how AI is reshaping the GTM landscape. In this article, we'll cover the growing role of AI in GTM, from personalization to leadership coaching. You'll learn about best practices for ethical AI usage, why some businesses are hesitating to adopt AI and much more.| GTM Alliance