A comprehensive list of 49 different ecommerce cart abandonment rate statistics, and large-scale qualitative survey results on why people abandon.| Baymard Institute
Complex password-creation requirements place the burden of account security on users — which will result in abandonments (up to 18% for returning users). See our latest Checkout test findings on password requirements.| Baymard Institute
42% of users will try to grasp the size of a product by looking at its product images — yet this is almost impossible without "In Scale" images (which 28% of sites fail to offer).| Baymard Institute
Our UX testing found that providing only a shipping speed forced users to extrapolate when their order would arrive — risking them abandoning their order. See our latest Checkout test findings.| Baymard Institute
With Baymard Premium you’ll get full access to 150,000+ hours of UX research findings, all distilled into 650+ design guidelines and 275,000+ UX performance scores — insights already used by most of the world’s leading e-commerce sites.| Baymard Institute
Checkout optimization: the average number of form fields in checkout is 11.3 — and 22% of users have abandoned due to checkout complexity. See how to reduce form fields to optimize checkout.| Baymard Institute
Requiring CAPTCHAs during checkout results in a 8.66–29.45% failure rate — yet 16% of sites require them anyway. See our latest test findings and what to avoid if CAPTCHAs must be implemented.| Baymard Institute
The length of text lines substantially impacts their readability — yet this is often overlooked in e-commerce. See our latest test findings on line length readability.| Baymard Institute
In this article we share our research findings on how users perceive security in a checkout flow, and provide updated results for our "site seal" study (incl. testing a fake seal).| Baymard Institute