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Use “Delivery Date” Not “Shipping Speed” (41% Don’t) — From UX Research to Implementation Roadmap – Articles – Baymard Institute
https://baymard.com/blog/shipping-speed-vs-delivery-date
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Our UX testing found that providing only a shipping speed forced users to extrapolate when their order would arrive — risking them abandoning their order. See our latest Checkout test findings.
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