Discover how Google Gemini vs ChatGPT stacks up in real GTM workflows. Compare strengths & get practical tips. Read the full breakdown now!| Mirror Review Blog
Uncover key differences between a marketing strategy and a go to market strategy. Learn how these approaches drive brand and product success.| GTM Alliance
Cecilia is the Content Lead for GTMA, writing on marketing tips and providing industry insights.| GTM Alliance
A recurring theme in Go-to-Market is the concept of working closely with diverse teams. A collaborative effort from your central teams (marketing, product, sales, etc.) means you’ve got a unique perspective on and view of every stage of your GTM. But who exactly do you need on your GTM team?| GTM Alliance
Any product launch depends on whether your teams can come together and establish where there’s space to improve. The best way to gauge if your teams are on track? Looking at the right metrics. In this article, we go through some of GTM's essential metrics and why they matter when making decisions.| GTM Alliance
Go-to-Market strategy is a cross-organizational function. From end-to-end, pretty much every single employee in your company will have an impact on your GTM. That’s a lot of people to get working together and speaking the same language.| GTM Alliance
You've poured your heart and soul into your new product. It's the perfect solution, ready to disrupt the industry. But launching it feels like navigating a maze – dead ends, confusing directions, and the constant question of whether you're on the right track. This is where partnerships come in.| GTM Alliance
When we’re talking about products, how can we not talk about the consumer? Who you’re selling to has an impact on every step in your Go-to-Market strategy from how you position the product to your, messaging, pricing and yes, even your sales strategy.| GTM Alliance
Understanding the value of your customer lifecycle is crucial to getting your go-to-market strategy right. As with most things inherent to GTM, your customers’ journeys will look different case by case. Read on to learn about customer activation, best practices, and mistakes to avoid.| GTM Alliance
Product launches are tough. They take up time, energy, and expensive resources. We’re seeing a lot of companies wrestling with post-launch success, so let’s talk about the biggest mistakes you can make post-launch and how you can turn them around for your GTM strategy.| GTM Alliance