We spoke to Bryony Pearce, Chief Marketing Officer at The Alliance, about how her role helps to support community-led growth in the organization, and how engaged communities can impact traditional marketing strategies.| Customer Marketing Alliance
This is an in-depth guide on the many different areas of VoC and how it can be used to improve your business. There are many more areas to learn about and how to implement VoC in your business.| Customer Marketing Alliance
This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship.| Customer Marketing Alliance
In a world where customer expectations are higher than ever, time to value (TTV) has never been more important. TTV isn’t just a metric exclusive to CS teams; it has significant value in customer marketing as well.| Customer Marketing Alliance
Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team.| Customer Marketing Alliance
