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Time to value isn't just a customer success metric: TTV in customer marketing
https://www.customermarketingalliance.com/why-time-to-value-isnt-just-a-customer-success-metric-ttv-in-customer-marketing/
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In a world where customer expectations are higher than ever, time to value (TTV) has never been more important. TTV isn’t just a metric exclusive to CS teams; it has significant value in customer marketing as well.
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