In visual design, elements within the same boundary are perceived as related.| Nielsen Norman Group
Users overlook features if the GUI elements (such as buttons and checkboxes) are too far away from the objects they act on.| Nielsen Norman Group
People remember the bad more than the good. Users’ tendency to identify flaws in designs raises the bar for what they consider acceptable.| Nielsen Norman Group
The tighter the mapping between icons and the thing they represent, the easier they are to understand, but standardization can also make an icon easy.| Nielsen Norman Group
Ease users’ purchase decisions by designing interfaces that support both compensatory and noncompensatory decision-making strategies.| Nielsen Norman Group
Designers, developers, and even UX researchers fall prey to the false-consensus effect, projecting their behaviors and reactions onto users.| Nielsen Norman Group
Slow page rendering today is typically caused by server delays or overly fancy page widgets, not by big images. Users still hate slow sites and don't hesitate telling us.| Nielsen Norman Group
Exposure to a stimulus influences behavior in subsequent, possibly unrelated tasks. This is called priming; priming effects abound in usability and web design.| Nielsen Norman Group
この万能なGUIツールを利用して、複数の属性を持つ少数の商品を検討するユーザーの意思決定を支援しよう。よい比較表に最も重要なのは、コンテンツの一貫性、流し読みのしやすさ、シンプルなレイアウトである。| U-Site
Guidelines for better user experience on a website's front page (home). From the book 'Homepage Usability' by Jakob Nielsen and Marie Tahir.| Nielsen Norman Group
Despite many weaknesses, interviews are a valuable method for exploratory user research.| Nielsen Norman Group
Giving money on charity websites is 7% more difficult than spending money on ecommerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.| Nielsen Norman Group
Across many tasks, learning curves show an initial learning period, followed by a plateau of optimal efficiency.| Nielsen Norman Group
Human working memory holds information relevant to the current task; a physical or virtual external memory can help in tasks with a high working-memory burden.| Nielsen Norman Group
Discoverability is cut almost in half by hiding a website’s main navigation. Task time is longer and perceived task difficulty increases.| Nielsen Norman Group
The total cognitive load, or amount of mental processing power needed to use your site, affects how easily users find content and complete tasks.| Nielsen Norman Group
Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.| Nielsen Norman Group
The UX profession has grown substantially since 1950 everywhere in the world. Even so, the expected growth until 2050 will dwarf anything we’ve seen so far.| Nielsen Norman Group