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From:
Nielsen Norman Group
(Uncensored)
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Non-Profit Organization Websites: Increasing Donations & Volunteering
https://www.nngroup.com/articles/non-profit-websites-donations/
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Giving money on charity websites is 7% more difficult than spending money on ecommerce sites. Donating physical items is even harder. For non-profit websites, social media is secondary; the top priority is to write clearer content.
