STP marketing (Segmentation, Targeting, Positioning ) is segmentation or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.| Express Analytics
Predictive Analytics in insurance industry is becoming the “weapon of choice” of insurance firms. It is because of advances in AI & ML deployment.| Express Analytics
Data analytics retail sector allows retailers to create personalized offers and achieve a better return on investment.| Express Analytics