Get the latest CTV ad specs and formats for 2025. Learn how to optimize video ads across streaming platforms.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
To understand what Mother’s Day might look like for advertisers this year, we dug into first and third party data. Here are the top four trends we uncovered.| MNTN Research
Unlock the potential of performance marketing to boost your ROI. Discover what it is, how it works, and why it's vital for advertising.| Signal Expanse
Follow these steps to create successful performance marketing strategies.| MNTN
Online advertising news, guides, and research direct from the experts at MNTN.| MNTN
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process.| MNTN
Here, we'll break down everything you need to know about cookieless attribution—and how to get started.| MNTN
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
Understand the differences between SVOD, AVOD, and TVOD. Learn how each monetization model impacts advertisers and viewers.| MNTN
Every business wants to thrive. One of the most insightful and efficient ways of measuring a company's health is Return on Investment (ROI).| MNTN
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Last in our roundup – CLV.| MNTN
Everything you need to know about Cost Per Lead (CPL) and how you can use it to help evaluate your marketing strategies.| MNTN
As marketers evolve their ad strategies, there are plenty of metrics used to evaluate the success of their ad campaigns. Next up – Cost Per Acquisition.| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
According to recent statistics, nearly 60% of Connected TV (CTV) users in the U.S. consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory.| MNTN
The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. But if you want to make the most of CTV advertising, you’ll need to master the art of CTV targeting.| MNTN
Explore the top Connected TV platforms in 2025, comparing features, reach, and advertising opportunities for brands.| MNTN
OTT Advertising - same same, but different to Connected TV (CTV)? We clear the confusion once and for all.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
If you work in marketing, you've probably heard the phrase "demand generation." But what does it mean? Here's everything you need to know.| MNTN
Ever wonder what's the difference between demand generation and lead generation? Our guide tells you everything you need to know.| MNTN
We take a deep dive into the ins and outs of brand awareness campaigns and the benefits they provide.| MNTN
If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once.| MNTN
Which demand generation tools will deliver the most bang for your buck and make a meaningful impact on your brand awareness in 2024?| MNTN
With the right partner, CTV can transform the TV screen from a brand awareness play to a targeted performance marketing tool.| MNTN Research
Technology makes it easier to seek out customers, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions. That's where performance marketing can provide real solutions.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
Last year’s BTS season may have been hit hard by inflation, but in 2023, it’s looking like this spend is making a comeback.| MNTN Research
Why should Living Room Quality be a must-have for advertisers? Advertisers should assume by default that a “second screen” is always present and plan for it. TV ads need to be compelling enough to draw attention away from their other devices.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN