Customer Acquisition Cost (CAC): What Is It & How to Calculate - MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
Learn how to calculate CAC, compare it to CLV, and reduce costs while improving customer acquisition strategies.| MNTN
Get the latest CTV ad specs and formats for 2025. Learn how to optimize video ads across streaming platforms.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
Unlock the potential of performance marketing to boost your ROI. Discover what it is, how it works, and why it's vital for advertising.| Signal Expanse
Follow these steps to create successful performance marketing strategies.| MNTN
Online advertising news, guides, and research direct from the experts at MNTN.| MNTN
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
To generate a high volume of new leads, you need to cast a wide net—and the best time to do so is in the information-gathering stage of the buying process.| MNTN
Here, we'll break down everything you need to know about cookieless attribution—and how to get started.| MNTN
Streaming and CTV are cannibalizing linear TV fast, but what does that mean, particularly in terms of viewership? Read on for a deeper understanding of measuring both linear and CTV viewership.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
Understand the differences between SVOD, AVOD, and TVOD. Learn how each monetization model impacts advertisers and viewers.| MNTN
Find out how to calculate ROI, assess campaign profitability, and improve your marketing investment for long-term success.| MNTN
Explore how CLV helps predict long-term revenue, how to calculate it, and strategies to increase customer retention.| MNTN
Everything you need to know about Cost Per Lead (CPL) and how you can use it to help evaluate your marketing strategies.| MNTN
Understand how CPA helps measure campaign efficiency, how to calculate it, and ways to lower acquisition costs.| MNTN
Next up in our deep dive into the data that every marketer should be looking at, an always important metric – Conversion Rate.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
Discover how to measure ROAS, optimize ad spend, and maximize the revenue generated from your marketing efforts.| MNTN
The great CTV migration has created a robust advertising channel that you can use to mobilize your audience, reach new customers, and grow your brand. But if you want to make the most of CTV advertising, you’ll need to master the art of CTV targeting.| MNTN
Explore the top Connected TV platforms in 2025, comparing features, reach, and advertising opportunities for brands.| MNTN
Track and optimize your marketing campaigns with these 15 key digital marketing metrics and performance indicators.| MNTN
Discover how Performance TV combines the reach of CTV with digital-style targeting, optimization, and attribution to drive real results.| MNTN
Understand how demand generation and lead generation differ. Learn when to use each strategy to build your pipeline effectively.| MNTN
Explore brand awareness marketing, why it matters, and the best strategies to strengthen your brand’s presence.| MNTN
If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once.| MNTN
With the right partner, CTV can transform the TV screen from a brand awareness play to a targeted performance marketing tool.| MNTN Research
Technology makes it easier to seek out customers, but the ubiquity of video and streaming services can also mean it is hard to compete with distractions. That's where performance marketing can provide real solutions.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
Last year’s BTS season may have been hit hard by inflation, but in 2023, it’s looking like this spend is making a comeback.| MNTN Research
Why should Living Room Quality be a must-have for advertisers? Advertisers should assume by default that a “second screen” is always present and plan for it. TV ads need to be compelling enough to draw attention away from their other devices.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
