Crafting data-driven narratives that resonate
I’m Andy Weiss, CMO of Ceipal, a talent software company, and I’m thrilled to dive into the art of data-driven storytelling with you| CMO Alliance
I’m Andy Weiss, CMO of Ceipal, a talent software company, and I’m thrilled to dive into the art of data-driven storytelling with you| CMO Alliance
Randy Frisch, CMO of Uberflip, joined us to outline his vision for content marketing: rather than just churning out content, we need to be developing curated experiences.| CMO Alliance
Erin McLean, CMO at eSentire, joins us to share her career journey, discuss the importance of a brand story, and explain why and how you should put people at the heart of it.| CMO Alliance
In the dynamic landscape of B2B marketing, the harmonious relationship between brand awareness and sales endeavors stands as a linchpin for sustainable growth.| CMO Alliance
When we integrate AI into our workflows, CMOs can focus more on strategic initiatives that drive growth and innovation.| CMO Alliance
Drew Neisser refuses to accept the notion that the 'Bs' in B2B have to stand for boring, which is why he shared with us why it's so important for B2B brands to say "bye-bye to boring B2B branding" and start to build themselves on clever applications of emotional connection, humor, and wit.| CMO Alliance
I’m excited to share my learnings on a topic that is very near and dear to my heart: the blurring of the lines between B2B and B2C marketing.| CMO Alliance
