A successful product positioning strategy relies on a deep understanding of the marketplace that it wants to compete in. I will provide five top tips on how to develop and maintain a clear positioning strategy, which is both sustainable and recognizable to potential customers.| Product-Led Alliance | Product-Led Growth
Take a deep dive into how social media and analyzing its data can help you, as a product marketer, deliver your best.| Product Marketing Alliance
How the Scholar Program became the bridge between a technical past and a product marketing future, and how you can leverage it to do the same.| Product Marketing Alliance
Discover how to work cross-functionally with teams by being three things: The Translator, The Matchmaker, and The Mediator. Read on to learn more.| GTM Alliance
Sales training is one of the most nerve-wracking but rewarding things you can do as a product marketing professional. It’s your chance to equip your team for success, push positioning to drive future development in the direction you think it should go, and impact revenue potential.| GTM Alliance
Understanding these archetypes can help you play to your strengths, address your blind spots, and build a well-rounded team that covers the full spectrum of product marketing impact.| Product Marketing Alliance
Who truly owns pricing – or, better yet, who should own pricing? Who should decide the strategy, when, and how often?| Product Marketing Alliance
Find a PMA event near you. Virtual and in-person summits, workshops, and meetups that connect PMMs worldwide. View our global events calendar.| Product Marketing Alliance
This article looks at how messaging changes in both B2B and B2C companies, from the tone of voice to platform choice.| GTM Alliance
Stakeholder management is a soft skill all product marketing leaders should have to help them align teams and work toward shared OKRs.| Product Marketing Alliance
In this article, I want to talk about the role of feedback and how PMMs can leverage it to create more effective messaging. At SurveyMonkey, we recently overhauled our entire messaging, and I want to share the seven-step journey we went on and the key learnings we took away.| Product Marketing Alliance
Discover diverse use cases tailored to customer needs. Boost sales by showcasing your offering's versatility and value in real-world scenarios.| Product Marketing Alliance
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
Actively enhancing your education and personal development in this way will enable you to build on your knowledge, refine your understanding of key principles, and improve your performance.| Product Marketing Alliance
It’s no surprise that messaging and positioning is a key responsibility for product marketers worldwide. How do you know when it’s time to update your messaging? The answer may come from inside, or outside the business.| Customer Marketing Alliance
Crush your next competitive intelligence project.| Product Marketing Alliance
From key skills needed for career progression to how to choose your next role and more, here's how to break into product marketing management.| Product Marketing Alliance
Personas are a fundamental part of any marketing strategy. Whether you’re launching a new product or feature, revisiting a battle card, or building a product demo, they should be at the forefront of your mind throughout.| Customer Marketing Alliance
Proactive selling allows your sales team to close more deals faster. Here are 10 proactive selling tips you can use to drive more sales and revenue!| www.getaccept.com
Elliott Rayner and Matt Dehaty discuss how brands can express their identities through a unique brand voice. Read on to learn more.| Product Marketing Alliance
A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.| Product Marketing Alliance
Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map.| Product Marketing Alliance
Knowing your audience is marketing 101, but knowing how your product can benefit your audience in a market oversaturated with competitors takes a little more finesse. Segmentation arms you with the data needed to fulfill your target customers’ needs| Product Marketing Alliance
Explore how a product marketer can listen to their customers, and then speak more clearly and effectively with internal audiences by using their voice.| Product Marketing Alliance
A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.| Product Marketing Alliance
Make a mark with your next round of messaging.| Product Marketing Alliance
Make a mark with your next round of messaging and discover how we can help your team in this complete guide.| GTM Alliance
What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting.| Product Marketing Alliance
A value proposition communicates how your product or service will benefit your customer. You need to outline why your product is essential for your target segment, how it will solve their pain points, and why your product is more desirable than others on the market.| Product Marketing Alliance
My name’s Yael Davidowitz-Neu, and I'm the Director of Product Marketing at Cyxtera. In this article, I’ll be explaining how to create an ideal customer profile.| Product Marketing Alliance