Metrics and KPIs give you the power to take control, track, and measure your product launch. In this article, we’ll be breaking down the metrics you need to measure for product launch success and how to measure them.| GTM Alliance
A Go-to-Market (GTM) strategy is more focused than a marketing strategy. Specifically, it deals with new initiatives (like the aforementioned new products, or new attempts to break into different markets).| GTM Alliance
Explore the importance of accessibility in go-to-market and marketing strategies, and discover advice to build accessibility into your product launch processes.| GTM Alliance
Discover the key trends of GTM processes and product launch initiatives according to our community. Dive into the statistics to learn from your peers.| GTM Alliance
Dive into our must-read list of the 11 best books on go to market strategy that can take you, your career, and your strategy to the next level.| GTM Alliance
Choosing a GTM motion can be challenging. This article counts down nine different types of go-to-market strategies to inform your launch plans.| GTM Alliance
Go-to-Market strategy is a cross-organizational function. From end-to-end, pretty much every single employee in your company will have an impact on your GTM. That’s a lot of people to get working together and speaking the same language.| GTM Alliance
Creating a clear, concise, and compelling value proposition is perhaps the most critical component of your go-to-market strategy. Without a well-developed value proposition, your marketing materials and product messaging risk contradicting each other or failing to hit the target audience's needs.| GTM Alliance
Understanding the value of your customer lifecycle is crucial to getting your go-to-market strategy right. As with most things inherent to GTM, your customers’ journeys will look different case by case. Read on to learn about customer activation, best practices, and mistakes to avoid.| GTM Alliance
a product roadmap can be so much more than a timeline. It can be an agile and strategic tool to help you not only keep up with a rapidly changing market, but to have the adaptability you need to get ahead of competitors.| GTM Alliance
Product launches are tough. They take up time, energy, and expensive resources. We’re seeing a lot of companies wrestling with post-launch success, so let’s talk about the biggest mistakes you can make post-launch and how you can turn them around for your GTM strategy.| GTM Alliance