In today's digital world, audience-centricity is table-stakes for publishers and associations. Explore how to build an effective, data-driven audience strategy.| Clarke & Esposito
The scholarly publishing sector is undergoing its second digital transformation. The first saw a massive shift from paper to digital, but otherwise publishing retained many of the characteristics of the print era. In this current second digital transformation, many of the structures, workflows, incentives, and outputs that characterized the print era are being revamped in favor of new approaches that bring tremendous opportunities, and also non-trivial risks, to scholarly communication. It is...| Ithaka S+R
The analysis of operational data is complex, dull, and unrewarding. It is also necessary. Three case studies of major journals and portfolios explain why.| The Scholarly Kitchen
This article makes the case for applying systems thinking to submission and peer review systems (SPRSs) in journals publishing.| Clarke & Esposito
In this interview, we talk to change management expert Charlotte Talmage about how scholarly publishers and societies can more effectively manage change.| Clarke & Esposito
Campaign planning helps organizations create marketing efficiency and impact – reducing marketing fragmentation and building cross-functional alignment.| Clarke & Esposito
Open access has shifted publishers to B2C data-driven marketing with a focus on author experience. This requires new technologies and new ways of working.| Clarke & Esposito
As organizations advance the six pillars of AX (Author Experience) maturity, they set themselves up for success in today’s evolving publishing landscape.| Clarke & Esposito