However you choose to approach win/loss analysis, the most measurable return on investment comes from achieving more wins and increasing your revenue. Let's dive into some best practices for your win/loss strategy.| GTM Alliance
Competitive intelligence allows you to think strategically about where your competitors are outperforming you. If you use that knowledge in your Go-to-Market strategy, you can improve the success of your launches, win more deals and retain more customers.| GTM Alliance
In this article, we'll show you how to shift focus to the big-picture relationship with customers. You'll learn how to calculate the revenue you can expect over the entire lifespan of your average customer – with an insightful metric called customer lifetime value (CLV).| GTM Alliance
Picture this: you have an in-demand product, a seemingly solid customer base, and money pouring in. Surely you’ve made it, right? But the thing is, none of these things matter without setting the right measures in place to monitor the good and the bad.| GTM Alliance
If you hope to sell your product, you need to intimately understand your target customer and market. That’s where personas come in. In this article, we’ll explore why personas matter for GTM and how to leverage them for success.| GTM Alliance
Go-to-Market strategy is a cross-organizational function. From end-to-end, pretty much every single employee in your company will have an impact on your GTM. That’s a lot of people to get working together and speaking the same language.| GTM Alliance
VP of Customer Success, Vas Gambhir shares her top GTM tips on how to maximize your renewal potential and capture more value from each channel.| GTM Alliance
We're taking a deep dive into how AI is reshaping the GTM landscape. In this article, we'll cover the growing role of AI in GTM, from personalization to leadership coaching. You'll learn about best practices for ethical AI usage, why some businesses are hesitating to adopt AI and much more.| GTM Alliance
There’s a really effective way to translate customer feedback into actionable insights: the collaborative efforts of your Go-to-Market, product, and community teams. When these teams are aligned and clear on the goals that need to be delivered, they’ll be able to enhance the customer experience.| GTM Alliance
When we’re talking about products, how can we not talk about the consumer? Who you’re selling to has an impact on every step in your Go-to-Market strategy from how you position the product to your, messaging, pricing and yes, even your sales strategy.| GTM Alliance
Sales enablement is a relatively new function in B2B businesses, and it holds a lot of potential for your Go-to-Market strategy. Sales enablement is heavily associated with onboarding, but these multifaceted teams also support sales kick-offs, content creation and cross-functional collaboration.| GTM Alliance
Product launches are tough. They take up time, energy, and expensive resources. We’re seeing a lot of companies wrestling with post-launch success, so let’s talk about the biggest mistakes you can make post-launch and how you can turn them around for your GTM strategy.| GTM Alliance