Personalization is the magic that turns your business from "just another option" to "the one and only" in your customer's eyes. What better way to show your customers that their individual preferences and needs are your top priority?| Customer Marketing Alliance
ChatGPT has the power to revolutionize the way you engage with your customers, but it prompts the question, is ChatGPT the future of customer marketing?| Customer Marketing Alliance
Your customers are your absolute lifeblood as a startup. Developing a customer marketing strategy as early as possible will only pay off in the long run.| Customer Marketing Alliance
In this episode of customer marketing catch-up, we talk to Cassie Sneed, Senior Manager of Customer Marketing at Reputation, about her process for getting the right cast studies for your brand.| Customer Marketing Alliance
Dark social is all about the content that can't be tracked by analytics tools since it's shared in private spaces, from SMS to messaging apps.| Customer Marketing Alliance
We're the biggest advocate of customer marketing around. Fact. And we're on a mission to grow, support, and connect customer marketers in every corner of the globe.| Customer Marketing Alliance
Achieving and sustaining meaningful customer engagement is more about leveraging the immense power of artificial intelligence (AI) to create personalized, data-driven, and emotionally resonant experiences that captivate and retain customers.| Customer Marketing Alliance
In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer, Partner & Expert Insights Marketing at AlphaSense talks to us about the importance of customer experience and how customer journey mapping can help align teams to support retention and growth.| Customer Marketing Alliance
This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship.| Customer Marketing Alliance
In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others).| Customer Marketing Alliance
This report is your definitive guide to the world of customer marketing and advocacy, offering essential insights into team dynamics, budgets, responsibilities, and industry trends.| Customer Marketing Alliance
How you approach, connect with, and build relationships with your customers is a vital part of the customer marketing machine. Picking when and where you connect with your customers is just as important as how you connect with them.| Customer Marketing Alliance
With customer marketing being such a diverse role, we wanted to get some advice on how newly established customer marketers can advance in their roles. So, we went directly to the source. We asked, “What’s your number one customer marketing tip?”, and our participants delivered.| Customer Marketing Alliance
Understanding customer goals is super important for marketers because it helps you figure out how to talk to people in a way that really hits home.| Customer Marketing Alliance
We’re back with our big hitter salary report for the third year in a row! With a new year now underway, you’ll want to look at your salary compared to your peers to ensure the ‘buck’ you’re earning fits your ‘bang’.| Customer Marketing Alliance
Building a marketing strategy without your customers in mind is like making a hamburger and not including a patty– it just doesn’t make sense. So, where to start? Here are five lessons learned and best practices from one Customer Marketer to another.| Customer Marketing Alliance
Measuring customer marketing performance using quantifiable metrics is tricky due to the relationship-based nature of the role. That being said, there’re a variety of metrics to choose from and the ones you go for will depend on your organization and how you run your team.| Customer Marketing Alliance
Time to value is a golden metric for customer marketers. This concept is key to understanding the success and impact of your team’s efforts.| Customer Marketing Alliance
While customer marketing may seem like a self-explanatory area of business marketing, there’s more to it than meets the eye. It’s new to the way businesses connect with their customers and has a different role in the customer journey than sales, product marketing, or even customer success.| Customer Marketing Alliance
With personalization being so important, how do you accomplish it without compromising your customer’s data or privacy? Let's go through some strategies to give you the data-driven campaign of your dreams without compromising privacy.| Customer Marketing Alliance
We’re a fully independent group focused not on specific job titles or industries, but on a single common goal: to continually push forward the development of customer marketing on a worldwide scale. Get your voice out in the world for 1,000s of people to discover.| Customer Marketing Alliance
Managing a community, despite being rewarding, also comes with its own challenges and hurdles—these can depend on how many members you have, the type of community you manage, etc.| Community-Led Alliance
