To maximize search engine-referred traffic, it is important to keep each of the following elements in mind: Make your domain name memorable. Use broad keywords when sensible. Avoid hyphens if possible. Avoid non-.com top-level domains (TLDs) Favor subfolders/subdirectories over subdomains. Don't…| Moz
Find more hotel SEO tips to make your site easily discoverable and trusted, increasing direct bookings for your hotel or vacation rental.| BNBForms
This is a hefty chapter, covering optimized design, user experience, information architecture, and all of the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.| Moz
The Local SEO Cheat Sheet [Free PDF Download]| Moz
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).| Moz
For many years, Moz conducted a Local Search Ranking Factors (LSRF) survey which polled the opinions of professional local SEOs in an effort to reach a consensus on which factors appeared to be having the greatest impact on search engine rankings. This was a very useful exercise for our industry, but the findings always had to be accompanied by a significant caveat: there is no single answer to which factors carry most weight because Google handles results differently for different markets, i...| Moz
