STP marketing (Segmentation, Targeting, Positioning ) is segmentation or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.| Express Analytics
Organizations need marketing intelligence to stay updated with recent developments and discover growth opportunities within specific market segments.| Express Analytics
Marketing Mix Modeling (MMM) is an application of mathematical and statistical techniques which helps in quantifying the impact of several marketing input data on sales or market share to estimate the effects of marketing variables on customer behavior.| Express Analytics