Get a clear understanding of your market landscape. This guide covers customers, competitors, partners, and external forces shaping your business.| Competitive Intelligence Alliance
Who truly owns pricing – or, better yet, who should own pricing? Who should decide the strategy, when, and how often?| Product Marketing Alliance
Irrelevant marketing is aggravating, am I right? How many times in the last week have you seen an ad that just was not meant for you? Maybe it was for a different location, or for a product you would just never buy.| Product Marketing Alliance
Gaining deep insights into buyer behavior is a necessity for today's highly competitive seller market. A well-crafted core business proposition can easily place you on your buyers' map.| Product Marketing Alliance
Georgia Diaconsescu, PMM at What3Words shares an actionable nine-step plan & learnings around enriching Personas with Jobs-To-Be-Done.| Product Marketing Alliance