Community-led Go-to-Market strategy focuses on building a community around your brand and products by offering value-led opportunities to your target audience. It can be slow starting, but when used effectively, it enables you to achieve sustained customer, business and revenue growth.| GTM Alliance
Competitive intelligence allows you to think strategically about where your competitors are outperforming you. If you use that knowledge in your Go-to-Market strategy, you can improve the success of your launches, win more deals and retain more customers.| GTM Alliance
If your customers are other businesses, rather than consumers, there are several key need-to-knows that’ll help you avoid pitfalls, create more actionable segments, and boost the results of your campaigns.| GTM Alliance
A Go-to-Market (GTM) strategy is more focused than a marketing strategy. Specifically, it deals with new initiatives (like the aforementioned new products, or new attempts to break into different markets).| GTM Alliance
A recurring theme in Go-to-Market is the concept of working closely with diverse teams. A collaborative effort from your central teams (marketing, product, sales, etc.) means you’ve got a unique perspective on and view of every stage of your GTM. But who exactly do you need on your GTM team?| GTM Alliance
Choosing a GTM motion can be challenging. This article counts down nine different types of go-to-market strategies to inform your launch plans.| GTM Alliance
Content-led Go-to-Market uses content and marketing to drive growth. This means that the majority of your sales come from customers sourced through social media and/or marketing campaigns.| GTM Alliance
A product backlog is a wishlist of improvements for a product that haven’t been implemented yet. The sprint backlog is a separate list of product improvements, taken from the product backlog.| GTM Alliance
A business ecosystem is a network of companies working together to deliver an integrated offering to their customers. Critically, it's not just your relationship with one other business. It's a web of companies woven together to deliver an end-to-end service.| GTM Alliance
Creating a clear, concise, and compelling value proposition is perhaps the most critical component of your go-to-market strategy. Without a well-developed value proposition, your marketing materials and product messaging risk contradicting each other or failing to hit the target audience's needs.| GTM Alliance
Go-to-Market is the strategy that takes you from the first spark of an idea, to a successful product or feature launch and beyond, to the market success of your product. Put simply, it’s the process of launching a new product.| GTM Alliance