In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs.| Revenue Marketing Alliance
Tired of guessing if your emails are working? Find out the 7 key metrics you need to track to see real results.| Revenue Marketing Alliance
Awareness is at the top of your growth marketing funnel. At this stage, carrying out informative brand-building activities is essential.| Revenue Marketing Alliance
The rise of AI talking avatars has revolutionized customer interactions, taking personalized engagement to new heights. In this article, we’ll explore AI talking avatar tools in creating dynamic and engaging experiences.| Revenue Marketing Alliance
From increased sales and conversions to enhanced lifetime value and competitive advantage, customer referrals are the ultimate marketing tool.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors.| Revenue Marketing Alliance
Retention marketing is a strategic approach that focuses on nurturing and strengthening relationships with existing customers.| Revenue Marketing Alliance
Ask any marketer and they'll emphasize the value of investing in loyal customers. And a surefire way to help you improve customer loyalty is through retention marketing. But what exactly is it?| Marketing Alliance
Demand generation attracts leads with content, social, and ads. Demand capture nurtures, qualifies, and converts them into opportunities.| Marketing Alliance
The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values.| Marketing Alliance
What if we told you a single customer could be worth over $10K to your business? Or that a small boost in retention could double your profits?| Marketing Alliance
At the top of the funnel is awareness. This means everyone who knows about your company and the products and services you offer. Next? Interest.| Revenue Marketing Alliance
Enhancing value across the customer lifecycle is a transformative experience. In this article, we'll take you through the importance of customer lifecycle management, delineate its stages, and propose strategies for harnessing its full potential.| Marketing Alliance
The more you take charge and demonstrate what you can do with your desired budget, the better position you’ll be in to get the figure you want.| Marketing Alliance
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
How do you foster a culture of growth, innovation, and collaboration? The answer is as complicated as it’s simple: Put your people first.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
In this article, we'll demystify the jargon around metrics and cut through the confusion to highlight the most important KPIs for optimizing customer acquisition.| Revenue Marketing Alliance
