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Revenue Marketing Alliance
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How to set revenue-focused marketing KPIs using multi-touch attribution
https://www.revenuemarketingalliance.com/how-to-set-revenue-focused-marketing-kpis-using-multi-touch-attribution/
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marketing attribution
In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs.
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