This article breaks down the key messages from a live webinar I taught to the SCORE community about marketing, entrepreneurship, and overcoming business challenges. I walked through a real-time analysis of sales sheets and website messaging to show how to get unstuck and communicate value clearly. You can watch the webinar below, or scroll below it for some key resources and a MeclabsAI-written summary. Some key resources: Here are the slides Join us on April 23 at 2:30 pm EDT for 'MEC050: Le...| MarketingSherpa Blog
In the AI Guild, I conduct a lot of group coaching of landing pages, emails, and other marketing. And I’ve found myself uttering the same phrase over and over… Help, don’t hype Think of it this way. Take off your hat as a marketing professional or business owner just for a moment and put on your customer hat. You have a goal you’d like to achieve. Or perhaps a pain point you want to overcome. You go on a journey to meet that goal or overcome that pain point. That journey begins by not...| MarketingSherpa Blog