In the AI Guild, I conduct a lot of group coaching of landing pages, emails, and other marketing. And I’ve found myself uttering the same phrase over and over… Help, don’t hype Think of it this way. Take off your hat as a marketing professional or business owner just for a moment and put on your customer hat. You have a goal you’d like to achieve. Or perhaps a pain point you want to overcome. You go on a journey to meet that goal or overcome that pain point. That journey begins by not...
