In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.| Moz
Searchers use transactional keywords when they're on the verge of making a purchase. Discover how these powerful phrases can boost your site's conversion rates.| Moz
A navigational query helps users locate a specific website or webpage. Learn more about what it is and how to optimize for navigational searches in this article.| Moz
In this article, you’ll learn the definition of informational keywords, why they’re important for SEO and how to target them for success.| Moz
Learn how to find commercial keywords to generate high-quality leads and boost conversion. Understand the types of commercial keywords and tools to find them.| Moz
Keyword intent is the key to understanding your audience's needs. Discover how to decode search queries and deliver exactly what they're looking for.| Moz
Struggling with expensive ads and inconsistent leads? Learn how I drive 60,000 monthly visitors using inbound marketing. No ads, just traffic and conversions| Moz
Discover how to leverage user search intent to create high-performing pages and blog posts that meet user needs. Learn how it increases organic traffic to website.| Mastroke
Off-page SEO includes strategies like link building, brand mentions, and content marketing that improve rankings. Learn actionable techniques to boost your authority.| Moz
Struggling to organize your content for better SEO performance? Learn how topic clusters boost rankings, authority, and conversions—plus grab free templates to start now.| Moz
Brand Authority is a metric developed by Moz that shows the strength of a domain's brand.| Moz
What is Google Hummingbird? How To Write For Hummingbird| Moz
What is Keyword Research & How Do I Get Started?| Moz
Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
In terms of SEO "keywords" are the words and phrases that searchers enter into search engines, also called "search queries" to find what they are looking for. A well-optimized website will have keywords and related topics in their content to make it possible for people to find their website via…| Moz
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
Domain Authority is Moz's best estimate of how well a domain will perform in organic search results. Learn how Domain Authority is calculated and why it's important to SEO.| Moz