Personalization is the magic that turns your business from "just another option" to "the one and only" in your customer's eyes. What better way to show your customers that their individual preferences and needs are your top priority?| Customer Marketing Alliance
In general, customer marketing has its fingers in a lot of different pies, so to speak, and, as such, often gets assigned to a variety of departments (some fitting better, than others).| Customer Marketing Alliance
Wondered how to navigate the world of OKRs and KPIs? You're in the right place. This guide reveals the relevant OKRs and KPIs your customer marketing team should set.| Customer Marketing Alliance
So, let’s dive in - what exactly is customer marketing? The truth of the matter is, is that it really looks quite different depending on an organization, and its internal structure and goals.| Customer Marketing Alliance
Goal setting’s an important thing to do with your internal network for many reasons. When done correctly, goal setting can help streamline, optimize, and enthuse your working environment and processes.| Customer Marketing Alliance
Both tactical advertisements and tactical branding are part of a broader marketing strategy and can complement each other to achieve both short-term goals and longer-term brand building.| Customer Marketing Alliance
With personalization being so important, how do you accomplish it without compromising your customer’s data or privacy? Let's go through some strategies to give you the data-driven campaign of your dreams without compromising privacy.| Customer Marketing Alliance