People remember the bad more than the good. Users’ tendency to identify flaws in designs raises the bar for what they consider acceptable.| Nielsen Norman Group
Attractive headlines and titles are critical in getting you noticed and making the right first impression.| Nielsen Norman Group
Bullet points help break up large blocks of text, make complex articles and blog posts easier to grasp, and make key information stand out.| Nielsen Norman Group
Well-written, short text fragments presented out of supporting context can provide valuable information and nudge web users toward a desired action.| Nielsen Norman Group
Research spanning 20 years proves PDFs are problematic for online reading. Yet they’re still prevalent and users continue to get lost in them. They’re unpleasant to read and navigate and remain unfit for digital-content display.| Nielsen Norman Group
Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.| Nielsen Norman Group