Going Direct Is Working For The New York Times – Even When It Comes To Programmatic - AdMonsters
Robyn Roberts, senior director of ad monetization at The New York Times, knows that monetization strategies aren’t one-size-fits-all.| AdMonsters
Robyn Roberts, senior director of ad monetization at The New York Times, knows that monetization strategies aren’t one-size-fits-all.| AdMonsters
Industry leaders have found that building out all primary ad tech functions internally isn't just daunting – it's effectively impossible.| AdMonsters
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. It should be gross revenue.| AdMonsters
The ISBA Supply Chain Transparency Study uncovered an uknown delta, but what about how difficult it was for the data to be accessed in the first place.| AdMonsters
Audigent plans to help pubs drive revenue by making their audience data and inventory actionable for advertisers in a cookieless world.| AdMonsters
