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The One Number That Every Publisher Should Demand From Their Ad Providers - AdMonsters
https://admonsters.com/the-one-number-that-every-publisher-should-demand-from-their-ad-providers/
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Tagged with:
programmatic
opspov
supply chain transparency
gross revenue
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. It should be gross revenue.
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