Do the best marketing strategies come from market research or buyer persona research? It’s not a trick question—these are completely different approaches,| Buyer Persona Institute
This post is contributed by Gordana Stok, a Certified Practitioner of the Buyer Persona Institute methodology. Last year I decided to learn how to develop| Buyer Persona Institute
We are shocked to hear anyone say that buyer personas are fictional. Why would anyone rely on fiction for important decisions? And although simple| Buyer Persona Institute
Surveys are one of the most popular forms of market research and a great way to validate and enhance Buyer Persona insights.| Buyer Persona Institute
An actionable buyer persona can provide incredible value to you and your company. However, there's one change you can implement to increase that value.| Buyer Persona Institute