Marketing ops: The key to sales and marketing success
Learn how MarOps facilitates sales and marketing alignment – for higher conversion rates, faster sales cycles, and more revenue.| Marketing Alliance
Learn how MarOps facilitates sales and marketing alignment – for higher conversion rates, faster sales cycles, and more revenue.| Marketing Alliance
In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs.| Revenue Marketing Alliance
Demand gen encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services.| Marketing Alliance
Awareness is at the top of your growth marketing funnel. At this stage, carrying out informative brand-building activities is essential.| Revenue Marketing Alliance
Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins.| Revenue Marketing Alliance
I'm Tim Cakir, CEO of TaskDrive. In this article, I’ll share insights into why adopting a data-informed mindset is crucial for businesses looking to innovate and stay ahead.| Revenue Marketing Alliance
These professionals' stories highlight the value of aligning sales and marketing, leveraging data, and anticipating industry shifts.| Revenue Marketing Alliance
SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors.| Revenue Marketing Alliance
Retention marketing is a strategic approach that focuses on nurturing and strengthening relationships with existing customers.| Revenue Marketing Alliance
Demand generation attracts leads with content, social, and ads. Demand capture nurtures, qualifies, and converts them into opportunities.| Marketing Alliance
Let these expert insights help you gain the know-how needed to craft impactful marketing strategies, stay ahead of emerging trends, foster innovation, and effectively drive revenue growth.| Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
The more you take charge and demonstrate what you can do with your desired budget, the better position you’ll be in to get the figure you want.| Marketing Alliance
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
CMOs must build pipeline growth plans to demonstrate impact on business growth. But where do you start? Read on for more.| Marketing Alliance
