In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs.| Revenue Marketing Alliance
Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more.| Revenue Marketing Alliance
In this article, discover effective demand generation strategies tailored to your company’s growth phase, ensuring your marketing efforts contribute directly to your bottom line.| Marketing Alliance
Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories.| Marketing Alliance
Equipping a team of talented field marketers is no small feat. It requires dedication to honing a diverse roster of skills – from market research to logistics management and everything in between.| Marketing Alliance
