If you want to succeed in B2B, you always need to be evolving. Get the best B2B lead generation strategies here.| Mike Khorev - SEO Consultant
Social media marketing has become very competitive and saturated in the past half decade or so. Thankfully, there are now various social media marketing tools that can help us get ahead, with various functions. Here, we will discuss 8 of the best social media marketing tools available, as well as how you can implement them in your digital marketing strategy. Let us begin. 1. Animoto Site: https://animoto.com/ Pricing: $9/month or $5/month if you subscribe for 1 year. (14-day free trial) Pro...| Mike Khorev - SEO Consultant
Boost your local search rankings with our comprehensive 10-point Local SEO audit checklist. Learn actionable steps to optimize and dominate local search results.| Mike Khorev - SEO Consultant
With the widespread use of technology, many businesses now operate on digital platforms. Those looking to get the most out of those platforms turn to Conversion Rate Optimization as a strategy. CRO refers to the process of increasing the percentage of visitors who do a desired action on your website. Some of the benefits of this include: Increased lead generation More sales Increased site traffic Better understanding of your visitors And all this without having to first increase traffic to yo...| Mike Khorev - SEO Consultant
The internet resembles a sprawling, constantly expanding collection of information. Search engines like Google act as its meticulous mapmakers, tirelessly working to make sense of this vast digital landscape. This process, known as indexing, is how your website becomes visible on the map – in search results. If your website isn’t indexed, it’s like a building tucked away on an uncharted side street, unlikely to be found by anyone. How quickly Google ads your website to its map depends o...| Mike Khorev - SEO Consultant
These days, the key to a winning marketing strategy is simple: put your customers first. When you understand what they really want and how to make their lives easier, you’re already ahead of the game. In this guide, we’ll break down how to create a customer-centric marketing strategy that not only makes your customers happy but helps your business grow. Ready to dive in? Let’s get started! Use Data to Drive Decisions To create a successful marketing strategy, data is essential. The k...| Mike Khorev - SEO Consultant
It’s likely that you’ve already learned how challenging it is to create a minimal viable product (MVP) for your software. You almost certainly made some errors along the way. But it’s important to keep in mind that creating an MVP is a difficult process that requires making difficult decisions and working within time and financial restrictions. Here are seven typical MVP development mistakes and steps you can take to avoid them. 1. Lack of Market Research One of the most significant mis...| Mike Khorev - SEO Consultant
Keyword research is arguably the most important part of any SEO strategy: by targeting the right keywords, you can allocate your time and resources to maximize your SEO results. However, how can we actually execute keyword research? There are many different guides for keyword research available. The thing is, each of them offers completely different instructions, that may end up confusing you in the end. This is mainly caused by the fact that keyword research for a certain business might need...| Mike Khorev - SEO Consultant
With more and more people are actively using the internet nowadays (and how the number is still increasing), it’s fairly obvious that we should focus our marketing efforts online so we can effectively connect and engage with our target audience. The B2B environment has also evolved to be mostly online, and this is where B2B digital marketing comes in. Here, we will discuss all you need to know about B2B digital marketing: from its basic concept to inbound marketing to a discussion for all t...| Mike Khorev - SEO Consultant
B2B SEO is the salt and pepper in your recipe that makes your business visible, and the medium that keeps your customers aware of your existence. It entails creating digital content and strategies meant to attract business-to-business (B2B) audiences which then advance leads and conversions in a professional context. Long sales cycles mean there is a longer period of time for potential leads to progress from initial awareness to eventual conversion. Just as slow-cooked meat stews need prepa...| Mike Khorev - SEO Consultant
Very few things can match the joy of seeing your videos rank high and perform better. Conversely, it can be quite frustrating to see them lagging behind the much inferior ones from competitors. Effective video SEO can be the key factor in launching your videos to success. Optimizing videos ensures your content reaches the right audience, maximizing its visibility. With millions of videos uploaded every day, it’s time to start video optimization today to increase the chances of higher rankin...| Mike Khorev - SEO Consultant
Why Do You Need to Hire an SEO Company (And The Right One For You)? The first thing you’ll need to understand is that SEO is actually not a rocket science. Technical-wise, SEO is fairly easy to learn, and if you are willing to learn about the concept and spend your time—and resources—, you can implement SEO by yourself without spending any money. So, with that out of the question, why do we actually need to work with an SEO company or even a full-service digital marketing consultant? Th...| Mike Khorev - SEO Consultant
Growing an online store is like going on a big adventure that has lots of chances to do well but also some tough spots. Starting this journey, it’s really important to have good plans that help your store grow big and stay strong for a long time. You’ll find simple tips to expand your online store in this guide. 1. Evaluate Your Business’s Current Status Begin with a thorough analysis of where your business stands. To understand where your business currently stands, consider the followi...| Mike Khorev - SEO Consultant
On-page SEO is all about optimizing the website’s elements, such as textual content, graphical elements, and hypertext links and URLs. Well-optimized websites thrive on search engines without any hurdles and reach the maximum audience organically. With the ongoing search engine advancements, the On-page SEO technique keeps changing and evolving. That’s why you must stay updated with the latest methods and apply them on your website to get the most out of it. Understanding your needs, we h...| Mike Khorev - SEO Consultant
Meta description: SEO in 2025: What’s changed? What’s staying the same? Learn the latest SEO best practices and how to improve your website’s ranking in search results. While digital marketing and SEO are infamous for being constantly evolving, arguably, SEO has undergone an even more drastic shift in the past year due to the rising popularity of AI in the mainstream market. Google—and other major search engines—have been increasingly adopting AI into their search algorithms, which ...| Mike Khorev - SEO Consultant