Learn how to enhance brand awareness, recognition, and recall with key theoretical insights and practical strategies to make your brand unforgettable.| The Branding Journal
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. Explore what went wrong with New Coke and the branding lessons learned from this iconic marketing case.| The Branding Journal
Brand equity is the impact and value a brand name has in the minds of consumers. We look at the full definition, why it's important, and how marketers can build and measure it.| www.marketingevolution.com
The concept of brand equity explained in simple words, as well as how brands can achieve it and why it is important in the long-term.| The Branding Journal
This article defines brand image and outlines its importance, before looking at building, improving, and measuring brand image.| The Branding Journal
Discover the power of aesthetic empathy – a secret ingredient that sets some brands apart from the rest.| The Branding Journal
In 2010, Gap decided to redesign its logo. What can brands learn from the unfortunate backfiring of this logo change?| The Branding Journal
